Vendor guide
Does TikTok respect opt-outs?
On 36% of the 313 US e-commerce brands we found tracking after an opt-out, TikTok was one of the tags still firing.
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36%
of brands in our data had TikTok firing after an opt-out (113 of 313)
US e-commerce brands where Consentinel found trackers still firing after a visitor opted out, by clicking reject or sending Global Privacy Control. Sites that passed aren't in this data, so these figures describe brands that leak, not all brands. Read the full report.
What it is
The TikTok Pixel reports page views and conversions to TikTok for ad targeting and measurement.
Why it keeps firing
It's often added by an app or directly in the theme, outside the tag manager, so consent rules never apply to it.
How to fix it
Gate the TikTok Pixel behind consent so it can't load, send data or set cookies until the visitor opts in, using your consent app's script blocking.
Questions
Does TikTok respect Global Privacy Control on its own?
Not reliably. Whether TikTok stops for an opt-out depends on how it's installed on your site. On 113 of the 313 brands in our data, it kept firing after the visitor opted out.
How do I stop TikTok after an opt-out?
Gate the TikTok Pixel behind consent so it can't load, send data or set cookies until the visitor opts in, using your consent app's script blocking.
How do I check whether TikTok fires on my site after an opt-out?
Load the page with Global Privacy Control on, or after clicking reject, and watch whether TikTok still sends requests or sets cookies. Consentinel's free scan does this and names every vendor that ran, with the request as proof.
Other vendors: Meta · Google Ads · Klaviyo · Pinterest · Microsoft Ads · Attentive · Snap
Check TikTok on your site.
Free, about a minute. We test reject, accept and Global Privacy Control, and name every tag that ran when it shouldn't have.
Free. No account. Results in about a minute.