Vendor guide
Does Attentive respect opt-outs?
On 12% of the 313 US e-commerce brands we found tracking after an opt-out, Attentive was one of the tags still firing.
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12%
of brands in our data had Attentive firing after an opt-out (38 of 313)
US e-commerce brands where Consentinel found trackers still firing after a visitor opted out, by clicking reject or sending Global Privacy Control. Sites that passed aren't in this data, so these figures describe brands that leak, not all brands. Read the full report.
What it is
Attentive's tag powers SMS signup forms and tracks browsing for text message marketing.
Why it keeps firing
Like other signup tools, it's treated as part of the site and loads regardless of the visitor's choice.
How to fix it
Gate Attentive behind consent so it can't load, send data or set cookies until the visitor opts in, using your consent app's script blocking.
Questions
Does Attentive respect Global Privacy Control on its own?
Not reliably. Whether Attentive stops for an opt-out depends on how it's installed on your site. On 38 of the 313 brands in our data, it kept firing after the visitor opted out.
How do I stop Attentive after an opt-out?
Gate Attentive behind consent so it can't load, send data or set cookies until the visitor opts in, using your consent app's script blocking.
How do I check whether Attentive fires on my site after an opt-out?
Load the page with Global Privacy Control on, or after clicking reject, and watch whether Attentive still sends requests or sets cookies. Consentinel's free scan does this and names every vendor that ran, with the request as proof.
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Check Attentive on your site.
Free, about a minute. We test reject, accept and Global Privacy Control, and name every tag that ran when it shouldn't have.
Free. No account. Results in about a minute.