Vendor guide
Does Pinterest respect opt-outs?
On 15% of the 313 US e-commerce brands we found tracking after an opt-out, Pinterest was one of the tags still firing.
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15%
of brands in our data had Pinterest firing after an opt-out (48 of 313)
US e-commerce brands where Consentinel found trackers still firing after a visitor opted out, by clicking reject or sending Global Privacy Control. Sites that passed aren't in this data, so these figures describe brands that leak, not all brands. Read the full report.
What it is
The Pinterest Tag reports visits and conversions to Pinterest for ad targeting and measurement.
Why it keeps firing
Commonly added by the Pinterest app or in the theme, outside consent controls.
How to fix it
Gate the Pinterest Tag behind consent so it can't load, send data or set cookies until the visitor opts in, using your consent app's script blocking.
Questions
Does Pinterest respect Global Privacy Control on its own?
Not reliably. Whether Pinterest stops for an opt-out depends on how it's installed on your site. On 48 of the 313 brands in our data, it kept firing after the visitor opted out.
How do I stop Pinterest after an opt-out?
Gate the Pinterest Tag behind consent so it can't load, send data or set cookies until the visitor opts in, using your consent app's script blocking.
How do I check whether Pinterest fires on my site after an opt-out?
Load the page with Global Privacy Control on, or after clicking reject, and watch whether Pinterest still sends requests or sets cookies. Consentinel's free scan does this and names every vendor that ran, with the request as proof.
Other vendors: Meta · Google Ads · TikTok · Klaviyo · Microsoft Ads · Attentive · Snap
Check Pinterest on your site.
Free, about a minute. We test reject, accept and Global Privacy Control, and name every tag that ran when it shouldn't have.
Free. No account. Results in about a minute.